Analytics & reporting

Analytics you'll actually read, and a plan to push the numbers up.

Most owners never open their analytics, and they shouldn't have to. We track the numbers that matter to your business and explain them in plain English every month.

Astral Pulse
Example data
Visitors2,481+18%
Calls64+22%
Quote requests37+31%

Top searches that found you

  • bathroom remodel near me#2
  • custom deck builder#3
  • kitchen remodel cost#6

What's included

Analytics & reporting, done properly.

Calls and quote requests

Every call tap and form submission counted, so you know how many leads the website brings in.

Where visitors come from

Google, Bing, Maps, AI assistants, social or word of mouth. See which sources send people who actually call.

Searches that find you

The exact searches that show your site, and where you rank for each one.

Speed over time

Page speed checked regularly, so a slow photo or plugin never quietly costs you customers.

A monthly report in plain English

What happened, what worked, what did not, and what we are doing next. Readable in two minutes.

Your data, your database

Leads and stats stored in your own custom database, not scattered across apps. Cookie-free where possible.

How it's built

Custom coded. Built to be found.

No templates, page builders or plugins. Every Astral site is coded from scratch and built to be found by people, search engines and AI.

Custom coded

Hand-built for your business, so it's fast, secure and easy to grow. Nothing generic, nothing bloated.

Found on Google, Bing and Yahoo

Technical SEO, structured data and sitemaps built in, and your site submitted to the major search engines at launch.

Ready for AI search (GEO)

Generative engine optimization: clear answers, structured data and an AI-readable summary, so ChatGPT and other AI assistants can find and recommend you.

Your own custom database

Leads, customers and jobs stored in a secure database built for your business. No rented software, and the data stays yours.

How it works

Four steps, start to finish.

  1. 01

    Set up tracking

    Calls, forms, traffic sources and search data, connected.

  2. 02

    Set your baseline

    Where your numbers stand today, so progress is easy to see.

  3. 03

    Report monthly

    A short report with what changed and why.

  4. 04

    Act on it

    Every report ends with the next improvements we are making.

FAQ

Analytics & reporting: common questions.

Do I need to set up analytics myself?

No. We set up the tracking that fits your business. Most small businesses only need calls, forms, sources and rankings, which we show in one place.

Can you track phone calls?

Yes. We count taps on your phone number, and can add tracking numbers if you want to know which source made each call.

Will I have to read long reports?

No. The monthly report is short and plain English, with the details there if you want them.

Free site audit

See what your website is costing you.

Get a free audit of your site's speed, SEO and Google rankings, with the top fixes in plain English.

Get my free audit