Project galleries with real photos
Show jobs you actually built, with before, during and after shots. Buyers can spot stock photos, and many want to see the framing and structure, not just the finished paint.
For general contractors
A general contractor website that wins the bid before you walk the site
People hiring a general contractor are about to trust you with their home or building and a large budget, so your website has to prove you are licensed, insured and organized before they ever call. Most contractor sites show a few stock photos and a phone number, which gives a careful buyer no reason to pick you over the next name on the map. The sites that win bids show finished projects, explain how a job runs and make it easy to ask for an estimate.
What customers search
Be the general contractor that shows up for these.
These are the searches that turn into calls. Your site, your Google Maps listing and AI answers should all point to you for each one.
- general contractor near me
- licensed general contractor
- home addition contractor
- commercial general contractor
- cost to build a home addition
- general contractor vs design build
- tenant improvement contractor
- custom home builder near me
- how to choose a general contractor
- general contractor reviews
Website must-haves
What a general contractor website needs.
Project pages by type
Give additions, new homes, commercial build-outs and major repairs their own pages. Someone planning a garage conversion wants to see garage conversions, not your whole portfolio in one long scroll.
License, bonding and insurance up front
Put your license number, bonding and insurance details where people can find them, and link to your state's license lookup if it has one. It answers the first question a careful owner asks.
A clear way to request a bid
Offer a short bid request on every project page, not just the contact page. Let people attach plans or photos so you can tell right away if the job fits.
Your process, step by step
Walk through the site visit, estimate, contract, permits, build and final walkthrough. A clear process makes you look organized and calms the fear of a job that drags on.
Reviews tied to real projects
Show each review next to the project it describes. A visitor who can match the praise to the photos trusts both.
Local SEO for general contractors
How general contractors win on Google, Bing, Yahoo and AI search.
Set up your Google Maps listing with care
Pick general contractor as your main category and add services like additions, new construction and commercial build-outs. Add photos to the listing as each job wraps up.
Service pages for each project type
A page for home additions, one for new construction and one for tenant improvements gives Google a clear match for each search. One vague services page matches nothing well.
Project write-ups that name the city
Write up finished jobs with the city, the scope and what made the job hard. Over time these pages rank for searches in the towns where you actually build.
Plain answers for AI search
Answer questions like how long an addition takes or who pulls the permit in clear, short paragraphs. AI assistants like ChatGPT and search engines favor pages that answer directly.
Busy seasons
Be ready before the rush.
February to May
Spring bidding
Owners who spent the winter thinking about an addition or a new build start asking for bids. Have your project pages and bid form ready before the calls stack up.
June to September
Peak build season
Crews are booked and response times slip. State your current lead time on the site so good prospects wait for you instead of moving on.
October to December
Year-end commercial work
Businesses often try to finish build-outs and repairs before the year closes, and warm states keep building through winter. Keep your commercial pages current for this stretch.
What we fix
Common general contractor website mistakes.
Your free audit checks for every one of these.
Get a free audit- Using stock photos of homes you did not build, which makes careful buyers trust you less.
- Leaving the license number off the site or hiding it where nobody looks.
- Listing every service on one page, so Google cannot tell what you do or where you do it.
- Making a phone number the only way to reach you, so leads hit voicemail while you are on a job site.
Leads and customers
Every inquiry, handled.
Built on your own custom database, so leads, customers and jobs live in one place.
Bid requests that qualify themselves
Ask for budget range, timeline, location and whether drawings exist, then route each request to the right estimator. Small repair calls stop clogging the bid pipeline.
Estimate follow-ups that run on time
When a bid goes out, the system reminds you to check in after a few days and again before the price expires. Jobs often go to the contractor who stays in touch.
Client portal with draws and updates
Clients log in to see progress photos, the schedule, change orders and the draw schedule. You get fewer anxious calls and fewer surprises at each payment.
How it's built
Custom coded. Built to be found.
No templates, page builders or plugins. Every Astral site is coded from scratch and built to be found by people, search engines and AI.
Custom coded
Hand-built for your business, so it's fast, secure and easy to grow. Nothing generic, nothing bloated.
Found on Google, Bing and Yahoo
Technical SEO, structured data and sitemaps built in, and your site submitted to the major search engines at launch.
Ready for AI search (GEO)
Generative engine optimization: clear answers, structured data and an AI-readable summary, so ChatGPT and other AI assistants can find and recommend you.
Your own custom database
Leads, customers and jobs stored in a secure database built for your business. No rented software, and the data stays yours.
Anywhere in the US
Based in Tucson, Arizona. Working with general contractors everywhere.
FAQ
Questions from general contractors.
Should I show my license number on my website?
Yes. Many states require licensed contractors to include it in advertising, and buyers look for it either way. Put it in the footer and on your about page.
Can one website rank for both residential and commercial work?
Yes, if each has its own pages. Homeowners and property managers search with different words, so give them separate service pages, separate galleries and separate calls to action.
How do I rank in towns outside my home base?
Write pages for the cities where you actually work and back them up with real projects in those places. Thin pages that only swap the town name tend to get ignored.
Do I need a blog?
Not a diary-style blog. Project write-ups and plain guides on permits, timelines and what drives cost do more for search and for buyers than general news posts.
Free site audit
Get a free audit for your general contractor business.
See how your business shows up for general contractor near me and other searches, with the top fixes in plain English.