Local proof on every page
Show your street address, how long you've worked in the area and photos of your own crew and trucks. Homeowners want to know you'll still be here if the roof leaks next year.
For roofers
Win the roof replacement before the storm chasers knock
A new roof is one of the biggest checks a homeowner writes, and after a storm they're wary of out-of-town crews and door knockers. Your site has to prove you're local, licensed and still around after the job, with real project photos and clear warranty terms. Most roofing sites lean on stock photos and vague claims, which look exactly like the crews homeowners are trying to avoid.
What customers search
Be the roofer that shows up for these.
These are the searches that turn into calls. Your site, your Google Maps listing and AI answers should all point to you for each one.
- roofer near me
- roof leak repair near me
- emergency roof tarp
- roof replacement cost
- hail damage roof inspection
- does insurance cover roof replacement
- metal roof installation
- shingle roof repair near me
- free roof inspection
- flat roof repair
Website must-haves
What a roofer website needs.
Project gallery by roof type
Sort real before-and-after photos by shingle, metal, tile and flat roofs, with the town listed on each. A local gallery proves you've done this work on homes like theirs.
Insurance claim walkthrough
Explain how a storm claim usually works, from inspection to adjuster visit to approval, and what you can and can't help with. Never promise coverage, since only the insurer decides that.
Warranty terms in writing
Spell out your workmanship warranty and any manufacturer warranty options in plain language. Clear terms answer the question every homeowner has about what happens if something goes wrong.
Inspection request with photos
Let homeowners book an inspection and upload photos of leaks, missing shingles or ceiling stains. You can sort active leaks from routine requests before anyone climbs a ladder.
Financing for full replacements
Explain payment options for replacements that insurance won't cover, like a roof that has simply aged out. A manageable path forward keeps those homeowners from putting the job off another year.
Local SEO for roofers
How roofers win on Google, Bing, Yahoo and AI search.
Build out your Google Maps listing
Use roofing contractor as your primary category, list services like repair, replacement, inspections and gutters, and add project photos often. Ask for reviews that mention the roof type and the town.
Pages for each roof type and service
Separate pages for shingle, metal, tile and flat roofs, plus repairs, replacements and storm damage, each match a different search. Add the materials, timelines and warning signs specific to each one.
Storm pages ready before the storm
Prepare hail and wind damage pages ahead of time, covering what to check, how to document damage and how to spot scams. When a storm hits your area, you update them in minutes instead of starting from scratch.
Neighborhood project write-ups
With the homeowner's permission, write up finished jobs with the neighborhood, the roof type and why it needed work. These pages give search engines and AI assistants concrete proof that you work in that area.
Busy seasons
Be ready before the rush.
March to June
Spring hail and wind
Hail and severe storms drive inspection requests and insurance claims across much of the country. Have your storm damage page, inspection booking and photo upload ready before the first big storm.
June to November
Hurricanes and monsoons
Coastal states and the desert Southwest see wind damage, sudden leaks and emergency tarp requests. Keep a tarp and leak page live and make sure after-hours requests reach someone fast.
September to November
Fall replacement window
Homeowners try to replace aging roofs before winter, and mild, dry days suit installs. Push replacement and financing pages early in the fall and revisit spring quotes that never closed.
What we fix
Common roofer website mistakes.
Your free audit checks for every one of these.
Get a free audit- Stock photos of perfect roofs stand in for real project pictures, which makes a local company look like a storm chaser.
- The site suggests insurance will pay for a new roof, which careful homeowners read as a red flag.
- There is no street address or license information, so homeowners can't tell if you're really local.
- Every roof type is lumped into one services page, so you never rank for metal roofs, flat roofs or hail damage.
Leads and customers
Every inquiry, handled.
Built on your own custom database, so leads, customers and jobs live in one place.
Storm surge intake
After a storm, inspection requests pour in by web, phone and text. Pulling them into one list with address, photos and urgency lets you route crews by area and handle active leaks first.
Claim and project status tracking
Track each job from inspection to adjuster meeting to material order to install date. Homeowners get an update at each step, so they stay with you through a slow claim.
Review and referral requests after install
After the final walkthrough, send a review request that asks the homeowner to mention the roof type and their town. Follow up later with a referral ask, since neighbors often need the same work after the same storm.
How it's built
Custom coded. Built to be found.
No templates, page builders or plugins. Every Astral site is coded from scratch and built to be found by people, search engines and AI.
Custom coded
Hand-built for your business, so it's fast, secure and easy to grow. Nothing generic, nothing bloated.
Found on Google, Bing and Yahoo
Technical SEO, structured data and sitemaps built in, and your site submitted to the major search engines at launch.
Ready for AI search (GEO)
Generative engine optimization: clear answers, structured data and an AI-readable summary, so ChatGPT and other AI assistants can find and recommend you.
Your own custom database
Leads, customers and jobs stored in a secure database built for your business. No rented software, and the data stays yours.
Anywhere in the US
Based in Tucson, Arizona. Working with roofers everywhere.
FAQ
Questions from roofers.
How do I compete with storm chasers after a big hail storm?
Be visible before the storm with a strong Google Maps listing, local project pages and reviews from nearby homeowners. When the storm hits, update your storm page fast and make inspections easy to book.
Should my site talk about insurance claims?
Yes, but explain the process instead of promising coverage. Rules on what roofers can do during a claim vary by state, so keep the wording accurate for where you work.
Do I need pages for roof types I rarely install?
Only for work you want more of. A strong page for metal or tile roofing can bring in higher-value jobs, but don't build pages for work you'd turn down.
How many project photos should I post?
There's no magic number. Post real jobs regularly with the town and roof type, and retire blurry or unrelated shots, because fresh local photos do more than a large gallery of old work.
Free site audit
Get a free audit for your roofer business.
See how your business shows up for roofer near me and other searches, with the top fixes in plain English.