Online booking that works on a phone
Clients should be able to choose a service, a stylist and a time without picking up the phone. Every booking made after hours is one you might have missed by phone.
For salons
Fill open chairs with a salon site built around booking
Salon clients want to see your work, check prices and book a time without calling during your busiest hour. Many salon sites leave out prices, hide the booking link and still show the same few photos from opening day. The best ones let a client pick a stylist, pick a service and lock in a time in a few taps.
What customers search
Be the salon that shows up for these.
These are the searches that turn into calls. Your site, your Google Maps listing and AI answers should all point to you for each one.
- hair salon near me
- barbershop near me open now
- nail salon near me walk in
- balayage near me
- best haircut for curly hair near me
- men's fade near me
- eyebrow waxing near me
- cheap haircut near me
- bridal hair and makeup near me
- day spa near me
Website must-haves
What a salon website needs.
Stylist and barber pages
Give each stylist a page with specialties, a short bio, their own photos and a book button. Many clients follow a person, not just a salon.
A service menu with prices
List each service with a starting price, how long it takes and what's included. Clear pricing screens out poor fits and cuts down on calls.
A gallery of real work
Show recent cuts, color, nails and brows, sorted by service so someone looking for balayage sees balayage. Keep it as current as your social media feed.
Policies people actually see
Spell out cancellation, late arrival and deposit rules in plain language right next to the booking button. Rules stated up front are easier to enforce later.
Gift cards and bridal inquiries
Sell gift cards online for birthdays and holidays, and give wedding parties a form for date, headcount and services. Both bring in money beyond regular appointments.
Local SEO for salons
How salons win on Google, Bing, Yahoo and AI search.
List every service on your Maps listing
Add each service, from root touch-ups to beard trims, to your Google Maps listing with a short description. It helps you appear for specific searches, not only salon near me.
Give core services their own pages
A dedicated page for balayage, extensions, keratin treatments or men's cuts can rank on its own and answer the questions clients ask before booking. One long services page rarely competes for all of them.
Post before-and-after photos often
New photos on your listing and site show the salon is active and give searchers proof of your skill. Describe the service and neighborhood in the caption so the photo carries meaning.
Reviews that name the stylist and service
Ask happy clients to mention who did their hair and what they had done. Those details help stylist names and services surface in local search and in answers from AI assistants.
Busy seasons
Be ready before the rush.
March through June
Prom and wedding season
Updos, makeup trials and group bookings stack up in spring. Open bridal inquiries early and post a clear process for wedding parties.
November through December
Holiday rush
Clients want fresh color and cuts before parties and family photos, and gift card sales rise. Add booking hours and promote gift cards from early November.
Late July through August
Back to school
Kids' cuts and post-summer refreshes fill the calendar. A short back-to-school page and a note to past clients can fill quiet weekday slots.
What we fix
Common salon website mistakes.
Your free audit checks for every one of these.
Get a free audit- The booking link is buried in a menu or only lives in a social media bio, so mobile visitors give up.
- Prices are left off entirely, which pushes clients to call and ask or book with a salon that lists them.
- The gallery is years old and still features stylists who no longer work there.
- The whole team sits in one group photo with no way to see or book a specific stylist.
Leads and customers
Every inquiry, handled.
Built on your own custom database, so leads, customers and jobs live in one place.
Reminders that cut no-shows
Automatic text and email reminders the day before, with a one-tap confirm or reschedule, keep chairs full and give you time to fill a cancellation.
Rebooking prompts at the right time
The CRM tracks how often each client usually comes in and sends a booking link when they are due, so regulars don't drift to another salon.
Win-back notes and review requests
Clients who haven't booked in a while get a friendly check-in, and happy clients get a review request the same day while the new look is fresh.
How it's built
Custom coded. Built to be found.
No templates, page builders or plugins. Every Astral site is coded from scratch and built to be found by people, search engines and AI.
Custom coded
Hand-built for your business, so it's fast, secure and easy to grow. Nothing generic, nothing bloated.
Found on Google, Bing and Yahoo
Technical SEO, structured data and sitemaps built in, and your site submitted to the major search engines at launch.
Ready for AI search (GEO)
Generative engine optimization: clear answers, structured data and an AI-readable summary, so ChatGPT and other AI assistants can find and recommend you.
Your own custom database
Leads, customers and jobs stored in a secure database built for your business. No rented software, and the data stays yours.
Anywhere in the US
Based in Tucson, Arizona. Working with salons everywhere.
FAQ
Questions from salons.
Should I list prices on my salon website?
Yes, at least starting prices. Clients use them to decide whether to book, and a starting-at price with a note about consultations covers services that vary by hair length or condition.
Can booking happen on my own website?
Yes. Booking can be built into your site or connected to the scheduling system you already use. What matters is that the book button shows on every page and works well on a phone.
How do I show up for searches like balayage or extensions?
Give each major service its own page, add it to your Google Maps listing and post photos of that exact work. Reviews that mention the service help too.
My stylists rent booths. Should they each get a page?
Usually yes. Individual pages help each stylist get found by name and show the salon is busy and well staffed. Keep the layout consistent so the site still feels like one business.
Free site audit
Get a free audit for your salon business.
See how your business shows up for hair salon near me and other searches, with the top fixes in plain English.